Well-crafted product listings can lead to more sales, lower refund rates, and build trust with your customers. You can customize your product listing by editing the product details in Oberlo and Shopify.

After you add a product to your Import List in Oberlo, then you can edit the product's details such as title, description, variants, and images. After you import a product to your Shopify store, you can continue editing your product details individually or in bulk in your Shopify admin > Products. Learn more about improving your product details page.

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Edit your product details in Oberlo

You can adjust or view the following product details in the Import List:

All product information is available only in English by default. If you plan to run your store in another language, then you need to edit the product details to match your store’s language.

If you want to check the original product listing, then you can click View original product next to the original product title. This can be useful if you accidentally delete any product information.


Suppliers usually add long and unattractive product titles with lots of keywords to help them surface in search results. Think of a unique title that's both attractive and descriptive to your customers.

Collection, type, and tag

Use the Collections search bar to find any manual collections you’d like to add your product to. If you’d prefer to add the product to an automated collection, you can enter type and tags. Types and tags are also used as organizational tools in the Shopify admin and help customers find your products in your online store search.

If you don’t have any collections created yet, you can leave these details blank. You can always add your product to a collection later, in the Shopify admin.

Learn more about product collections, and types and tags.


In the Variants tab, you can toggle individually or in bulk which product variants you want to sell in your store. You can also rename product options, variants, and SKUs.

Offering too many or irrelevant variants may confuse customers and cost you a sale. If your product has ten different colors, try only selecting a few to make the choice easier for your customer. If you have a niche store, then only select relevant variants. For example, if your store strictly sells gold necklaces, then you can remove any variants that are not gold.


If you want to set up weight for your product variants, then you need to enable this feature in Settings > General > Set unit of measurement for product weight. Then the Weight column shows up in Import List > Variants tab. Product weight is useful when you're using weight-based shipping settings in your Shopify admin.


On the Variants tab > Inventory column, you can preview your product’s inventory levels. These inventory levels indicate how many units of this product the supplier has in stock. If the product you’re selling runs out of stock, then you can change your product’s supplier that sells the same product.

Product cost

On the Variants and Pricing tabs > Cost column, you can preview your product cost. This is how much you'll have to pay the supplier for the product. Your product cost is the main indicator for how much you need to increase your product price in your Shopify store.

Shipping information

On the Pricing tab > Show shipping to section, you can preview and select the available shipping methods, shipping cost, and estimated delivery time.

Shipping cost

On the Pricing tab > Shipping column, you can preview the shipping cost of the shipping method and the destination country you select in the Show shipping to section. Learn more about shipping.

Product price and potential profit

On the Pricing tab > Price column you can set up a price for your product. The product price is the amount of how much you charge for your product in your online store. You can set the product price that your customers will pay you. You can set up your product price and compare at price manually or automatically according to your pricing rules.

After you set up your product price, then you can preview the potential profit in the Profit column. The profit column adds the product cost to the shipping cost and subtracts them from the product price. This doesn’t include your other cost such as marketing costs, recurring store maintenance fees, taxes, or credit card fees. Learn more about pricing products.

Compare at price

On the Pricing tab > Compare at price column, you can set up a compare at price for your product. The compare at price is an artificial product sale that you can create in your online store. For example., if your product price is 30 USD and your compare at price is 60 USD, then the compare at price is strikethrough in your online sale and appears as a sale:

The compare at price needs to be equal to or higher than the product price.


In the Description section, review the product description provided and choose the relevant information you want to keep. Then delete anything unnecessary. Good descriptions help build customer trust and are more likely to result in a sale.

There are few key points to include in a great product description:

  • Specifications: dimensions, material, and color

  • Value: if a product solves a problem, then emphasize it in the description

  • Story: try telling a short story about why this product is unique or why you sell it in your store


On the Images section, you can find all product images provided by the supplier and you can select which ones you want to import to your Shopify store.

Edit your product details in Shopify

After you import a product to your Shopify store, you can continue editing your product details individually or in bulk in your Shopify admin > Products.

You can make the following product changes only in Shopify admin:

Edit product images

Sometimes product images can import into Shopify out of order and contain logos or text. You can resize, crop, and rotate your product images in the Media section. You can also download product images and edit them using third-party tools and then upload them back to Shopify. Learn more about using the image editor.

Reorder product variants

Product variants can import into Shopify out of order. In the Variants section, you can edit product variants` names and rearrange how they appear.

Edit product website SEO

In the Search engine listing preview section, you can edit your product listing page's SEO. To make your store appear higher in search results, you need to add potential keywords that your customers might search to find your products.

To make your store appear higher in search results, you can find out which keywords your customers might use to find your products and add those keywords to your content. Learn more about adding keywords to improve SEO.

Avoid disconnecting your product from Oberlo

Make sure to avoid the following actions in your Shopify admin that disconnect products from Oberlo:

  • Duplicating products

  • Manually creating product variants

  • Deleting all product variants

  • Exporting your products and then importing them back using a CSV file

  • Using third-party apps that create new products or modify product variants

Orders that contain disconnected products don't show up in Oberlo. You need to reconnect your products to Oberlo. Learn more about reconnecting your products to Oberlo.

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