Setting up your store shouldn't take months to accomplish, you can start a dropshipping business fast if you do it right. If you haven't started yet, then check the Oberlo store setup checklist. You can use simple strategies and tips to improve your online store and potentially make more sales.

On this page:

Store's brand and design

You need to make your online store look unique and authentic. If your store looks boring and without any character, then no one's going to be interested in your brand and products. Consider investing in the following brand components:

  • business name

  • brand logo

  • store slogan

  • custom domain

  • high-quality storefront images

Business name

Think of a catchy store name that customers would remember from the first time they hear it. Long and complicated store names are hard to remember. Short, simple, catchy, and funny are the best characteristics to go for when thinking of a store name.

Custom domain

Buy a custom domain. A custom domain can strengthen your brand and better represent your niche. For example, Victoria's Shoes or double down on your brand and have the advantage of a more versatile domain that you will not need to change if you decide to switch your niche such as Lucky Change!.

Brand logo

Design a logo for your store that represents your store name or the products you are selling. Check out these great logo maker tools or the free Shopify Hatchful logo maker to create a unique logo for your store.

Store slogan

Create a slogan for your store that shapes your brand and represents your products better. For example, if you sell poker-related products, then you can have a slogan Get Lucky, Forget the Rest. Learn more about creating a catchy slogan.

High-quality storefront images

Use high-quality images to improve your overall store design. Low-quality, pixelated images on your storefront can be the first push for the customer to close the browser tab.


Your store needs to look unique, but it should also create a sense of familiarity for your customers. You can take inspiration from other well-known businesses and add it to your store. You should avoid adding any music to your store or making very dark backgrounds. Your potential customers should know where to click and where to go, you should make their experience easy and smooth.


Lots of customers shop using smartphones, tablets, and other mobile devices. Make sure that your website looks good on mobile devices and supports both Android and iOS. Check how your store looks like using the mobile device.


By default, the checkout page can have different button colors, no logo attached, and a different font. You need to adjust your checkout style in your Checkout settings and match it to your online store's style to maintain consistency throughout your online store.

Shopping cart

After your customer clicks Add to Cart button their journey isn't over yet. Your store needs to guide your customer to the payment part of the checkout as smoothly and conveniently as possible.

There are two types of shopping carts:

  • a shopping cart that opens a new modal on the product details page

  • a shopping cart that takes your customer to a separate window

Shopping cart modal on the product details page

This shopping cart stays on the product details page, so customers can continue exploring your store and purchase more products. It works well on niche stores or stores that have products that complement each other.

For example, a customer adds a dress to their shopping cart, then you might keep them on the product details page, so they would find complementary products such as a jacket or shoes that match their new dress.

Shopping cart with a separate page

This shopping cart opens on a separate page to immediately continue the checkout process. This type of shopping cart works best when you don't want your customer to explore your store and products too much and push them faster to the actual payment step.

For example, if your store is a general or one-product store, then you need to send your customer directly to the shopping cart as they won't find any complementary products.

Shipping methods

Shipping is a part of your store's checkout where your customers have to select a shipping method.

Estimated delivery times in shipping methods

You shouldn't indicate the estimated delivery times in your shipping methods on checkout. Unless you provide fast shipping, for example from US warehouses to US customers.

Shipping method names

You can name your shipping method as Standard Insured Shipping that works well in general. However, you shouldn't disregard familiarities in specific countries. For example, if you're selling your products exclusively to Sweden, then all packages go to the self-service pick-up spots. In this case, Standard Insured Shipping doesn't mean much to your customer. You can rename your shipping method to Delivery to the Pick-Up point.

Shipping fee

If you're just starting out, then provide free shipping on your online store. Unexpected shipping costs are one of the top reasons customers abandon their carts. Offering free shipping is a great way to reduce carts from being abandoned. Learn more about shipping.

Payment methods

Payment method options are important to your potential customers and they have to match the payment methods that are mostly used in your target country.

For example, a customer from France is used to pay by credit card or PayPal. If you're targeting France, then your online store has to offer these payment methods during checkout.

Navigation menu and pages

The navigation menu helps your customer to navigate through your online store and store pages give information about your store proactively. When you have all the necessary store pages, then customers can find the information they need by themselves without contacting you.

Navigation menu

Your store needs to have top and footer navigations. This is where your customers can find the information they're looking for. Your store's navigation should be intuitive and easy to find. Ask your friend to explore your online store to check if they can find products and information easily.

Store pages

Customers can have questions about products and orders. Make it easy to contact you and proactively cover frequently asked questions in your store. Create the following pages and policies:

  • About Us

  • Order Tracking

  • Contact Us

  • FAQ

  • Refund policy

  • Shipping policy

  • Privacy policy

  • Terms of service

Learn more about online store's pages and policies.

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