You can offer product discounts in your Shopify store to increase sales. To offer discounts in your Shopify store you need to create discount codes or automatic discounts in your Shopify admin.
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Create discount codes
A discount code is a unique code that your customer can use during checkout. You can use these codes to promote specific products or to reward your existing customers to encourage buying products from your online store. Learn more about creating discount codes in your Shopify admin.
Create automatic discounts
You can create and use the automatic discounts for promotions such as Buy X get Y. You can apply automatic discounts for specific products or collections, and set a specific product quantity. Automatic discounts are applied automatically at the checkout only when the checkout meets the requirements that you set in the discount. Learn more about automatic discounts.