Driving high-quality traffic to your Shopify store is not a very easy task. There are three things you should think about carefully: the product, potential customer, who is in need for your product and finally, how to reach them at the right place and time.
Here are some recommendations on how to promote your e-store and you won't know the best option for you until you try them! You can find more great advertising tips on our blog.
Social media is essential if you want to promote your online shop effectively, but it takes time and effort to build followers. Invite your circle of Facebook friends to like and share your store's Facebook page. Start posting relevant and interesting content that encourages viewers to visit your e-store. Also, try to find groups that are made up of people that closely resemble your customers and share posts about your products there. Here you will find great tips how to increase social media engagement.
Another effective way is by using influencer marketing. Influencers are individuals with the power to influence the buying and engagement decisions of certain groups of people. However, you should only ask influencers to present products that are truly relevant for them and their audience. Check out this guide on Instagram influencer marketing.
One of the best marketing tactics is email marketing. Start sending out weekly newsletters that highlight your products with quality images and persuasive content that links directly to each product for easy purchasing. We recommend checking out this article for useful tips on how to collect emails and create newsletters.
Finally, the most popular marketing channel among our users is Facebook. Use its ads to promote your store products on the Facebook or Instagram platforms. Here you can find great tutorials about advertising on Facebook from the Oberlo team!