When you're setting up your online store, you should think about how you want customers to find information about your business. You can create various pages such as webpages and policies in your Shopify admin and then link them to your online store's menu items.

With webpages and policies, you can provide more information about your business such as shipping times, store's contact information, refund policy, and others. Well-crafted webpages might reduce the number of support tickets, increase trust in your store and products, and set correct expectations for your customers.

On this page:

Create a webpage

A webpage is a page that you create and fill in with content for your online store. You can create and manage your webpages in your Shopify admin. Learn more about webpages in your Shopify admin.

Here are some recommended webpages to have in your online store:

  • About us

  • Contact us

  • Order tracking

  • FAQ

About us

Describe your store's story, mission, and brand. You can also mention your store's values and what it represents. This webpage helps customers find something in common with your store and relate to your brand. This is a great way to gain trust from new visitors, who are interested in buying your products.

Contact us

Provide your store's contact information or populate a contact form. This webpage lets customers know they can contact you for questions and builds their trust in your company.

Order tracking

Create an integrated order tracking page within your online store using apps such as Tracktor Order Tracking or Aftership Order Tracking. This webpage helps customers check their order's status at any time in your online store and builds their trust in your company.

Create a list of frequently asked questions and provide short answers to them. This webpage increases customer self-service and proactively covers common customer questions.


  1. From your Shopify admin, go to Online Store > Pages.

  2. Click Add page.

  3. Enter a title and content for the page.

  4. In the Visibility section, select when the page should be published. You can make it visible, hidden, or schedule a date to publish it.

  5. Click Save.

Create a policy

Policies are an essential part of every legitimate and professional online business. They're crucial documents when solving disputes and issues with your customers. Learn more about store policies.

You can create a policy page yourself or use a template, such as a Refund policy template.

You can create the following policies:

  • Refund policy

  • Shipping policy

  • Privacy policy

  • Terms of service


  1. From your Shopify admin, go to Settings > Legal.

  2. Enter your store policies in each section.

  3. Optional: click Create from template to generate the default template and make the changes you want. If you'd like to change it back to the default template, click Replace with template > Replace refund policy.

  4. Click Save.

Create a menu item in your navigation

To make your webpages and policies appear in your online store, you need to create menu items and then link your webpages or policies to them. Learn more about your store's navigation and menu items.


  1. From your Shopify admin, go to Online Store > Navigation.

  2. Click the title of the menu that you want to edit.

  3. Click Add menu item.

  4. Enter a title for the menu item, such as About us. This title displays in the menu and can include special characters or emoji.

  5. Click the Link field.

    • If you want to add a webpage, then select Pages and click the page you want that menu item to link to.

    • If you want to add a policy page, then select Policies and click the page you want that menu item to link to.

  6. Click Add, and then Save.

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